<p>RoboForex is strengthening its brand in Latin America with the latest <a href=”https://www.financemagnates.com/tag/sports-sponsorship/” target=”_blank”>sponsorship deal</a> with a Peruvian professional football club, Cienciano, Finance Magnates learned exclusively.</p><p>Under the initially signed contract, the <a href=”https://www.financemagnates.com/terms/f/forex/” target=”_blank” id=”6faa6714-7f7b-4d23-b1c5-c0d40807d613_1″ class=”terms__main-term”>forex</a> and contracts for differences (CFDs) broker will sponsor the football club for the 2022-2023 playing season. They did not mention anything about extending the timeline of the deal. Also, the financial terms of the deal are unknown.</p><p>The deal came as a strategic move by the broker to expand its popularity among Latin American football fans. Club Cienciano was established in 1901 at Cusco, a historical city in the country. It is one of the country’s oldest football clubs and won two international trophies.</p><p>“We have been captivated by Peru, by its people, its culture, its history, and by the great club that is Cienciano. [This] reaffirms the commitment <a href=”https://www.financemagnates.com/tag/roboforex/” target=”_blank”>RoboForex</a> has made to the club and to all of Peru,” said Sami Otman, RoboForex’s CBO in Latin America.</p><p>The broker did not reveal the promotional slots it received with the partnership. However, the two will engage in social services around football.</p><p>The official stadium of the club, Estadio Inca Garcilaso de la Vega, has a capacity of more than 42,000, making any brand promotion on the premises very lucrative.</p><p>“The outstanding trajectory of this club and its deep-rooted fans are the reasons why RoboForex participates in a sponsorship agreement that favors the training and performance of Cienciano football,” RoboForex stated.</p><p>Brokers and Football</p><p>Sponsoring football clubs has become one of the lucrative <a href=”https://www.financemagnates.com/terms/m/marketing/” target=”_blank” id=”48d4594c-de24-47ac-9f1b-aa2e0da8374a_1″ class=”terms__secondary-term”>marketing</a> tactics for promoting brands. Some trading brands have inked big-ticket sponsorship deals with major football clubs, while a few have inked dozens of deals with big and small football names. <a href=”https://www.financemagnates.com/forex/brokers/etoro-expands-sports-presence-sponsoring-8-italian-football-clubs/” target=”_blank”>eToro</a> alone has around two dozen active sponsorship deals.</p><p>The latest football deal of the Peruvian club is not the first such sponsorship of the parent of the RoboForex brand. RoboMarkets, the sister brand of RoboForex, is <a href=”https://www.financemagnates.com/forex/brokers/robomarkets-partner-with-germanys-eintracht-frankfurt/” target=”_blank”>sponsoring the popular German football club, Eintracht,</a> along with a few deals in some other sports.</p>
This article was written by Arnab Shome at www.financemagnates.com.
