The Hunt, the first consumer marketplace to combine augmented reality, computer vision, blockchain technology and real-life products, recently announced its public launch.

The launch kicked off with a limited-edition release from LA-based artist Rannel Ngumuya, who curated a collection of NFTs and wearable collectibles based on his brand, Bungalo Boy. The platform is also launching a mobile app (available on iOS and Android) in January 2022, which will allow users to import, display, and wear NFTs in AR – anytime and any place.

The launch of the app will be a momentous juncture in The Hunt’s grand mission to bridge the gap between digital assets and physical goods. The Hunt intends to do this through offering consumers the opportunity to interact with NFTs within immersive experiences that render more emotional connection with products because of the use of various technologies that are unseen in other competing platforms.

In the upcoming year, The Hunt will continue to create new AR experiences and further develop its cutting-edge convergence of digital and physical storytelling through NFT wearables, gaming, mobile, and decentralized apps. It’ll also work to secure partnerships with more creative and innovative artists, brands, celebrities, and AR display companies.

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