Iker Casillas Joins XTB as a Brand Ambassador

Iker
Casillas, one of the best goalkeepers of all time, has become XTB’s new brand
ambassador. The partnership between the publicly-listed investment firm and the
former Spanish national team captain results from a long-term <a href=”https://www.financemagnates.com/terms/m/marketing/” class=”terms__main-term” id=”48d4594c-de24-47ac-9f1b-aa2e0da8374a” target=”_blank”>marketing</a>
strategy conducted by XTB.Casillas Becomes XTB’s
Brand AmbassadorAccording to
the press release in Polish seen by Finance Magnates, the broker announced the acquisition of a new ambassador this week. However, the campaign is so far not running
in all markets. For example, information about it is not available on the XTB
UK website or the international version, but can be found on the XTB website
aimed at Polish or Spanish retail traders.”I am
extremely proud to be the face of a brand like XTB – one of the best global
investment companies. In football, as in finance, you need training, good
support and a winner’s mentality,” Iker Casillas commented in the press
release.Casillas,
who played more than 500 matches for Real Madrid between 1999 and 2015 and was recognized
for five years by both FIFA and UEFA as the world’s best goalkeeper, <a href=”https://www.youtube.com/watch?v=wRm8hYe4yrA” target=”_blank” rel=”nofollow”>appears in a new XTB spot</a>
surrounded by people who invest. In the campaign featuring the goalie, XTB
highlights the need for a quality investment partner. ”XTB’s
new ambassador has built his success through hard work and strategy, possessing
a strong winner’s mentality to go with it. His ability to work as a team, his
leadership and his professionalism at work are attributes we share at XTB,”
Omar Arnaout, the CEO of XTB, added.Watch the recent FMLS2 panel on retail traders and post covid challenges and opportunities.Growing List of Brand
Ambassadors in XTBIker
Casillas joins global <a href=”https://www.financemagnates.com/terms/f/fintech/” class=”terms__secondary-term” id=”891edcf3-475e-45f3-a8b8-3ba2e7d37339″ target=”_blank”>fintech</a>’s growing team of brand ambassadors. XTB is
teaming up with some of the biggest names in the sports world, such as recently <a href=”https://www.financemagnates.com/forex/brokers/xtb-announces-collaboration-with-conor-mcgregor/” target=”_blank” rel=”follow”>appointed Conor McGregor, UFC two-weight champion</a>. With more than 70 million
followers, McGregor is the most followed UFC fighter on digital networking
platforms.Joanna
Jedrzejczyk, Polish martial arts fighter and former UFC champion, and Jiří
Procházka, Czech mixed former UFC featherweight champion, are two other renowned
athletes from the martial arts world who became the brand ambassadors. ”When
I was still a professional footballer, I made simple investments, usually
listening to my advisors. After I retired, I became interested in more complex
and innovative projects, such as the accelerator that helps some sports-related
startups grow. I always say that there is a lot of talent in Spain that
deserves a chance,” Casillas answered the question about his trading
experience.In the
past, Casillas’ former coach, <a href=”https://www.financemagnates.com/forex/brokers/xtb-signs-football-coach-jose-mourinho-as-brand-ambassador/” target=”_blank” rel=”follow”>José Mourinho, has also been XTB’s brand
ambassador</a>. The selector’s contract was signed at the end of 2020. XTB is
known for liking to bet on well-known faces and names more often than sponsoring
specific sports teams to build brand awareness. In 2016, Mads Mikkelsen, the big-screen star, <a href=”https://www.financemagnates.com/forex/brokers/xtb-ceo-judging-ipo-effects-after-only-few-months-would-be-inappropriate/” target=”_blank” rel=”follow”>became the brand ambassador</a>. Some people
may also remember XTB’s <a href=”https://www.financemagnates.com/forex/brokers/xtb-is-on-a-roll-interview-with-ceo-jakub-zablocki/” target=”_blank” rel=”follow”>high-profile collaboration with Formula 1 from 2012</a> when the
brokerage became a partner of the then-Vodafone Mercedes team.