Metaverse and blockchain technology will take center stage in 2023, according to Globant’s latest Tech Trends report.

Metaverse

The tech giant believes the potential of the metaverse will be put to the test this year, and whether it sinks or swims remains to be seen. The report said that billions have been invested into the promising technology, and markets are “eager to see some truly impactful and real applications of this new promise.”

According to the report, there are signs of mass adoption on the horizon — with tech giants like Meta invested in the metaverse, it’s only a matter of time before the barrier to entry is lowered and overall costs are reduced.

Globant said the proliferation of metaverse technology will lead to the creation of new roles and jobs needed to sustain its growth and advancement.

Globant’s SVP Studios Agustin Huerta believes gaming is the main driver behind metaverse technology and the development in the sector is already affecting other industries in “profound ways.” He added that the foundations the sector builds in the metaverse will eventually be incorporated into almost every industry imaginable.

Huerta also said that Ed-tech and life sciences are already looking at how to use the metaverse to innovate learning experiences. Companies are also looking at using the metaverse to train employees and improve customer interaction.

Huerta added that every company needs to find its place in the metaverse.

Globant’s Global CTO Diego Tartara said:

“What I do know is that metaverse today is what the internet was in the early 2000s, or late 90’s. We’re making the first steps on something that will change a paradigm of how we live digital experiences.”

Globant said blockchain technology has proven its value and utility over the years and brands are now exploring how to utilize the technology to create new experiences for the younger generations.

The report said that the industry will begin to use NFTs in new ways as the world moves past the “jpeg era.” NFTs will no longer be synonymous with digital art as brands are expected to develop “nuanced, personalized and commercial” ways to use the technology to engage users.

Globant expects the gaming, financial services and entertainment industries will be impacted the most by blockchain technology over the next two years.

However, the report noted that education and awareness of web3 is still lacking among professionals. According to a 2022 survey, 60% of managers consider themselves “unfamiliar” with web3 technology and applications.

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