Shopify has teamed up with Thirdweb, a Web3 infrastructure protocol, to launch a toolkit that will enable developers to build Web3-enabled e-commerce applications. The toolkit, dubbed CommerceKit, makes it easier for developers and merchants to integrate Web3 features in their online stores and websites without having to deal with complexities associated with blockchain technology.
As a result, store owners can now utilize these Web3-enabled e-commerce apps to offer various products to their clients. These include NFT-based digital collectibles, access to exclusive token-gated items, and on-chain loyalty programs.
LAUNCH!
Introducing CommerceKit, in collaboration with @Shopify.
The future of commerce is here.
Details. pic.twitter.com/bG7xgSHJwA
— thirdweb (@thirdweb) March 2, 2023
Shopify And Thirdweb Aim To Kickstart Web3 Commerce Revolution
Commenting on the launch of this toolkit, Alex Danco, Director of Product at Shopify, notes, “As a merchant, understanding your customers and finding new buyer segments is mission-critical for running a successful business.” Therefore, “we’re excited to partner with Thirdweb, the fastest shipping team in Web3, to help make smart contracts and Web3 wallet addresses an essential part of the commerce and loyalty toolkit.”
Jake Loo, cofounder and CTO of Thirdweb, is equally enthused by this collaboration. In a statement, he notes, “We’ve spent the last 18 months working closely with Web3 developers and brands interested in building blockchain apps. It became clear that integrating Web3 with commerce had huge demand, and we believe Shopify is the best possible partner we could work with to build these tools.” For this reason, “we’re excited to be combining our best-in-class Web3 development tools with Shopify’s commerce tools, and we truly believe this will kickstart the Web3 commerce revolution.”
Thanks to CommerceKit, online store owners will be able to leverage on-chain data and combine it with existing Web2 data, thus gaining invaluable insights on their customers. As a result, they will be able to build more personalized shopping experiences and even launch targeted marketing campaigns.
The benefits also apply to consumers, who will be able to interact with Web3 technology without prior knowledge of cryptocurrencies. For instance, they will be able to easily sign in on apps and buy NFTs using credit cards, and so on.
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