Can NFT Marketplaces be AML Compliant?

Despite the massive boom seen in the NFT industry, many
still seem to be unconvinced about its future, which is why businesses who work
towards AML compliance might have an edge later on.As nascent as this technology seems, it shows incredible
promise, fast growing adoption rates, and ease of use. Accordingly, when those who are still caught up on
conventional finance methods fully understand what NFTs can bring to the table,
we might see widespread usage as integration into other industries will unfold.As a way of working towards that goal, NFT businesses
should consider a move towards being AML compliant, prepare themselves for
future legislation, and solidify themselves as a reputable provider of NFT
solutions and/or a NFT marketplace. What are NFTs? A very quick brush up on
non-fungible tokensNFT is an acronym for Non-Fungible Token. The gist of it is
that being non-fungible, in essence, means that the token (a unit of data)
operates as a unique digital identifier which cannot be substituted, copied, or
subdivided. The token is a unique and identifiable asset which recorded in a
blockchain (digital ledger) which, in turn, certifies ownership and/or
authenticity. NFT ownership is transferable, which is why you can sell
NFTs and trade NFTs on many online platforms.NFTs can have an underlying asset such as licensing rights,
but it can also be associated with different digital and physical assets. However, that extralegal inherent nature of trading NFTs
transfer of ownership is still lacking the proper regulatory framework, meaning
it is still no clear what the legal basis for enforcement is.Why should NFT marketplaces work towards
compliance with AML requirements?There are mainly 4 good reasons why NFT businesses should
establish a course towards AML compliance.1. Anticipating
the inevitable regulatory frameworkNFT marketplaces and other NFT related companies within the
industry should fully expect to see regulation being drawn up and coming into
effect. In fact, it might happen sooner that everyone things as the
European Union has already gathered legislators as it will attempt to analyze
and <a href=”https://oeil.secure.europarl.europa.eu/oeil/popups/ficheprocedure.do?reference=2020/0265(COD)&l=en”>regulate
both crypto assets and any company which handle them.</a>By having AML infrastructure in place though an AML
compliance program and reporting officers, companies can avoid potential
penalties in the future.Moreover, NFT businesses are in prime position to have a
seat at the table with the legislators as a way of helping to set the agenda,
instead having people who are less knowledgeable in the field to establish the
framework.2. Earning
the trust of the general public, the investors, and the institutions There is no getting around it. AML compliance is
quintessential in establishing trust.Whether it’s with their investors, the public, or
institutions, businesses who strive to build lengthy, trustworthy relations
should aim at transparency, safeguarding their stakeholders’ interests, and
effectively taking measures to do so. Verification procedures will help tackle fraudsters as NFT
scams still seem to be rampant as in artists see their works illegally traded
and lose potential profits from their sales and exhibitions.By mitigating NFT fraud, businesses will build both trust
with both investors and artists. It comes as no surprise that <a href=”https://www.sothebys.com/en/departments/nft”>some of the most prominent
auction houses in the world</a> were looking for AML compliant NFT
businesses to establish partnerships. 3. Avoiding
NFT money launderingAML legislation is effectively trying to prevent the most
known scam of allowing a money launderer to register two accounts and to buy
NFTs from himself.This vulnerability only happens when KYC measures aren’t in
place as the buyer and seller identities are simply not checked. 4. Facing less attrition when converting crypto into fiat currency Crypto earnings are likely to be converted into fiat at
some point and an NFT marketplace might require a bank to do so.Without having clear AML procedures, financial institutions
cannot safely provide services to NFT companies as they might see themselves
facing severe sanctions for doing so.Wrapping up: There are effective measures which can be taken which will
surely help build NFT companies trust and overall industry legitimacy.As time goes on, one thing is certain, legislation is
coming.Working towards achieving AML compliance should be a
priority for NFT businesses because given how regulations seem to be tightening,
they shouldn’t be caught with their guards down.